Cecilia SalinasUniversity of Oslohttps://orcid.org/0000-0002-7353-4922
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DOI: https://doi.org/10.5617/jea.10528
Keywords:
Activism, Facebook, Instagram, Racism, Norway
Abstract
This article examines how individuals of diverse cultural backgrounds in Norway participate in anti-racist activism via social media. It investigates the nature of digital activism compared to traditional paradigms, highlighting the varied forms of engagement enabled by digital technology. Drawing on nine months of ethnographic fieldwork among individuals in the arts and cultural sector, it reveals how seemingly minor actions on social media can spark organized activism, unveiling the political activism inherent in daily life and social media practices. The article argues that individuals not identifying as political activists still contribute to political change through everyday social media activities, suggesting that contemporary activism can exist without activists. Introducing the metaphor of ‘water drops’ the article conceptualizes everyday politics as small contributions that may collectively shape meaningful change. Small acts can be merely drops in a vast ocean without major significance. However, if sustained over time, efforts across disparate online spaces can coalesce to challenge and subvert dominant social narratives regarding difference, racism, discrimination, and exclusion. Thus, contemporary activism can thrive with ordinary people who contribute to collective social transformation through digital and mundane interactions.
